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Brand Kit

Guidelines, logos, and assets for Zondo Studios.

Color Palette

Teal — primary

#56C7C0 · 500 #2A86A8 · 600 #1E5A8E · 700

Coral — secondary

#F2BC9C · 500 #E8865B · 600 #C0533F · 700

Charcoal

#0F1115

Off-white

#FAFAFA

Gray

#6B7280

Teal Tint

#E8F4F7

Mark Construction

Two layered Z-shapes — a coral back layer and a teal front layer — combine into a single mark with depth.

Back layer (coral position)
+
Composed mark

Layered geometry · gradient depth · soft rounded joins

Mark

Zondo mark, full color
Zondo mark, white on dark
Zondo mark, dark on light

Downloads: Color SVG · Color PNG · Mono dark · Mono light

Lockups

Zondo horizontal lockup
Zondo stacked lockup

Downloads: Horizontal SVG · Horizontal PNG · Stacked SVG · Stacked PNG

Typography

Primary, Inter

Extrabold 800

Bold 700

Semibold 600

Medium 500

Regular 400

Usage

Headings Inter Bold / Extrabold
Body Inter Regular / Medium
Labels Inter Semibold, Uppercase
Logo Zondo Studios

Usage Guidelines

Do

  • ✓ Preserve the gradient direction on the mark
  • ✓ Maintain generous clear space around the lockup
  • ✓ Use the mono variants when context requires single-color reproduction
  • ✓ Use the mark alone for small formats (favicons, app icons, avatars)

Don't

  • ✕ Recolor or flatten the gradient of the mark
  • ✕ Place the mark on busy or low-contrast backgrounds
  • ✕ Stretch, rotate, or apply effects to the lockup
  • ✕ Re-typeset the wordmark in a different typeface

Brand Voice

Confident, not loud

We let the work speak. No hype, no buzzwords, no exclamation marks. Clear, direct statements.

Technical, not jargony

We speak with precision. We explain complex things simply without dumbing them down.

Independent, not scrappy

Small by design, not by accident. We frame our size as focus, not limitation.